Saturday, April 10, 2010

Rosell close to selling sports company

Spanish business paper Expansíon claims that Barcelona presidential candidate Sandro Rosell is finalizing the sale of his sports marketing agency Bonus Sports Marketing (BSM).

Rosell, who reportedly has explained to his friends and collaborators that a sale is imminent, would have decided to sell the company so that there can't be any insinuations on possible conflicts of interests between his personal businesses and a position as club president.

There would at this moment be three concrete proposals by international groups and a deal would be closed in the coming days. BSM has a turn-over of 5.6 million euros a year and would be sold for a price between 6.3 and 7.2 millions.

BSM, that was founded by Rosell in 2002, is specialized in sports sponsorship and strategic sports marketing consultancy and event organization. The Barcelona based agency is working for local and multinational companies like Audi, Electrolux and McDonalds.

The company's main project is Football Dreams, a football scouting program sponsored by the government of Qatar and Nike aimed at giving children from Africa, Asia and Latin America the opportunity to earn scholarships to study and train at a football academy in Qatar.

Besides BSM, Rosell is reportedly also active in several other businesses, including a few companies of his family, whose assets are estimated at 250 million euros.

Read more:
Rosell plans to quit football business
A biography of Sandro Rosell
Rosell gives first interview ahead of elections