Monday, March 1, 2010

Ferrer has biggest media impact

A study by the Economics, Sport and Intangibles Research Group of the University of Navarra in Spain shows that Barcelona assets vice-president Jaume Ferrer is the presidential candidate who so far has got the most attention of the media.

As far as the period April 2009-February 2010 is concerned, Ferrer has received 25% of the media attention. Former sports vice-president Sandro Rosell and current first vice-president Alfons Godall are second and third in the ranking, with respectively 23,5% and 22,6%.

Barcelona treasurer Xavier Sala i Martín (9,8%), former economic vice-president Ferran Soriano (8,3%) and presidential candidates Jaume Guixà (6,6%) and Agustí Benedito (4,1%) are the other people who were included in the study. It should also be noted that the media impact of Barcelona president Joan Laporta was three times as big as that of Ferrer.

The study does not only take into account the appearances of the candidates in the traditional media but also includes the mentioning on websites, blogs and so on. The research group plans to follow the Barcelona elections and to measure the media impact of the candidates during the whole campaign.

Read more:
Ferrer: "Focus on America, Asia and Africa"
Media mogul rejects election involvement
Marketing expert: "It will be an Obama-type campaign"